For founders, startups, and early-stage companies
Founder growth system
A bespoke growth system built specifically for your company that tells you exactly what you need to do to grow - fast and sustainably.
Get a system designed for your company, where every piece works together to fuel your growth.
Hand it to your team, or have me implement it.
Quoted on scope
Based on the complexity of your company.
What it can include
Audience architecture
Positioning and competitive landscape
Website and conversion architecture
Discovery and visibility
Content and authority
Channels and distribution
Lifecycle, retention and audience development
Partnerships and revenue opportunities
Data, measurement and economics
Systems, workflows and execution
What the system can be made of
Every growth system is bespoke. Your company gets the pieces it needs, connected so they reinforce one another and drive growth.
Audience architecture
Who your audiences are, what each one needs, and how to grow every one of them.
Growth in one audience can add value to another.
Positioning and competitive landscape
How your company stands apart, who you compete with, and how you show your value to each audience.
Website and conversion architecture
How your website works as the hub, how each audience moves through it, and how visitors become subscribers, customers or partners.
Discovery and visibility
How your audiences find you: Google, AI search, and everywhere else your company shows up.
Which of these matter for you, and how they connect to the rest of the system.
Content and authority
What content each audience needs, and the expertise, credibility and recognition that make your company the authority.
Channels and distribution
Which channels you use - email, social, search, communities, partnerships or paid - and how people move between them.
Lifecycle, retention and audience development
What happens after someone first finds you: how relationships grow, how customers come back, and how the audiences you have help you grow.
Partnerships and revenue opportunities
How your audiences, reach and credibility turn into revenue: sponsorships, partnerships, subscriptions, product sales or other models.
Data, measurement and economics
What to track, which numbers count, and how each piece contributes to your business.
Systems, workflows and execution
The tools, processes, automations and responsibilities that keep the system running without depending on one person.
Get a system designed for your company, where every piece works together to fuel your growth.
You see exactly what needs to be done and why, in what order, and how every piece works together.
With your data in place, you see what is working, so you can iterate fast, refine and adjust, and you don’t spend time on what isn’t working.
Hand it to your team, or have me implement it.
Other founder products you may be interested in.
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Get a map of exactly what you need to do to show up in AI search, in priority order.
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If you are not sure exactly what you need, contact me.
Frequently asked questions
What is a founder growth system?
It is a bespoke system for growing your company. It shows who you need to reach, what needs to be done and why, and how every piece works together.
Does every system include all of these pieces?
No. Every system is bespoke. Your company gets the pieces it needs, based on what it has, what it is missing and where it is going.
How is it different from Founder AEO strategy mapping?
The AEO strategy map covers one piece: showing up in AI search. The growth system covers every piece your company needs to grow, including that one, and how the pieces work together.
Can my team implement it?
Yes. The system lays out exactly what to do and in what order, so your team can implement it. You can also have me implement it.
Is the content written for me?
No. The system includes your content plan. Writing the content is a separate engagement.
How long does it take to develop my growth system?
Your growth system takes 3 to 4 weeks to develop. Where it falls in that range depends on the size and complexity of your company, what you already have in place, and the scope of work. Implementation timelines are set separately.
How is it priced?
It is quoted on scope. The cost depends on how complex your company is and how many pieces it has.