For founders, startups, and early-stage companies
Founder AEO strategy mapping
An AEO strategy map built specifically for your company that tells you exactly what you need to do to show up in AI search.
Get a prioritized, actionable map you can start executing immediately.
Do it yourself, or have me implement it.
From $5,000
Quoted on scope.
Included in the mapping
Website and content mapping
Audience and query mapping
Competitor analysis
Positioning and differentiation
Technical and discoverability requirements
External presence and authority
What the mapping covers
Website and content mapping
What your website and content already have, and what needs to be created, expanded, consolidated or changed.
That can include product pages, use cases, comparisons, documentation and supporting articles for your market.
Audience and query mapping
Who needs to find your company, and what they are trying to accomplish when they look.
The mapping covers the questions and prompts that lead people to products like yours, and the ways they explore a problem, compare solutions and evaluate providers.
Competitor analysis
Which competitors show up in AI search and Google for what you do, and what they are doing there.
The findings show where you have openings and what you need to address, and they shape what goes on your map.
Positioning and differentiation
How your company is positioned against competitors, what sets you apart, and whether that difference comes through to the people looking for you and to AI search.
Technical and discoverability requirements
Anything that keeps Google and AI search systems from reaching, understanding or finding your information, and the technical changes needed to fix it.
External presence and authority
Where else your company needs to be represented, such as industry publications, third-party sites, communities and directories that AI search systems come across.
It also covers whether your information is consistent everywhere it appears, and where you can build credibility and authority.
Get a prioritized, actionable map you can start executing immediately.
The map shows what needs to happen, in what order, what depends on what, and the resources and capabilities needed to do it.
It lays the foundation: what to fix, remove and clean up, and what to write first. It also lays out the content cluster your company needs most, whether you build it new or rebuild what you already have.
Start executing it yourself, hand it to your team, or have me implement it.
At this point, you may realize that you need something different than this AEO strategy mapping. Here are some other options.
Founders
Get a bespoke growth system that tells you exactly what your company needs to do to grow - fast and sustainably.
Quoted on scope
Founders
After you put your AEO strategy map or growth system to work, get a review of what you implemented, what the data shows, and exactly what to do next.
Quoted on scope
Founders
Get full briefs for the next 20 articles your company needs, ready to hand to a writer, your team or your AI.
Quoted on scope
If you are not sure exactly what you need, contact me.
Frequently asked questions
Is this just a list of AEO recommendations?
No. Recommendations don’t really tell you anything. What you get is a map that tells you exactly what you need to do, in the order it needs to happen.
What is included in the map?
Your map lays the foundation, in priority order: what to fix, remove and clean up, what to write first, and the content cluster your company needs most, with an example. If you already have content that isn’t working, the map tells you what to keep, fix or remove. It does not plan hundreds of pieces or rewrite your existing content. When you need more, the Founder Growth System and Founder Content Mapping cover it.
How long does it take?
You receive your map 7 to 14 days after payment.
Is AEO different from SEO?
They share the same foundation: your website and your content. AI search puts more weight on a few things: what other sources say about your company, whether your information matches everywhere it appears, and clear answers it can show and cite. Your map covers the shared foundation and the things AI search weighs more.
Do I need SEO before AEO?
You need SEO, and your map includes it. The work that gets you shown in AI search is SEO work: your website, your content, and what other sources say about your company. Your map lays out that foundation. A full SEO strategy, which maps everything your company could rank for, is a larger engagement.
Can my team implement the map?
Yes. The map tells you exactly what to do and in what order, so you or your team can implement it. You can also have me implement it.
What if my company needs more than AEO?
You find out before you pay. When you contact me, I look at what your company has. If it needs more than AEO, like a full SEO strategy, I tell you what fits instead.