Analysis
The 2023 research paper that introduced GEO
The research paper that named GEO. The companies behind ChatGPT, Gemini and Claude don’t call their products generative engines. Google calls its…
Analysis
Analysis
Where AI traffic lands doesn’t tell you what content you need
A large marketing agency published a study of nearly 600,000 AI sessions in July 2026. It set out to answer one question:…