- ChatGPT
- Gemini
- Claude
- Perplexity
- Humans
What it takes to get found
Search engines and AI systems need to be able to find, access, and understand your website. Several elements work together to make that possible.
Structure
Site architecture, hierarchy, organization of information
Code
HTML, semantic markup, structured data, schema
Technical health
Crawlability, indexability, errors, performance
Content
What information exists, what it covers, and how thoroughly
Clarity
How clearly the content communicates its subject and meaning
Consistency
Alignment of information across pages, platforms, and sources
Credibility
Evidence of expertise, reliability, and legitimacy
Connections
Internal links, backlinks, citations, relationships between content and sources
Relevance
How well the information corresponds to the questions and needs being searched
What it takes to get chosen
Getting someone’s attention is only the beginning. What they see, understand, and experience on your website influences whether they choose you.
Design
Visual identity, aesthetics, layout, typography, color
Language
Messaging, tone, word choice, clarity of communication
Usability
Ease of navigation, functionality, intuitive interactions
User experience
Overall impression, cohesiveness, flow, how everything works together
Psychology
Perception, emotional responses, decision‑making
Trust
Credibility, transparency, reassurance, confidence
Accessibility
Readability, inclusivity, usability across different abilities and devices
Navigation
Information pathways, menus, content organization, ease of finding information
Conversion
Calls to action, pathways to engagement, desired outcomes
All of the pieces above are connected. You cannot only look at one piece without giving any consideration to the other pieces that affect it, and that it affects. Yet this is how the work is usually done - in silos. When you work with me, I consider everything together.
Nothing exists in isolation.
How I can help you rise
SEO + AI Search Optimization
For when you have a website and need your business to get found and chosen.
SEO + AI SearchWeb design with SEO
For when you need a new website or a redesign.
Foundational SEO / AEO included in every build.