For founders, startups, and early-stage companies
Founder content mapping
A content map built specifically for your company that tells you exactly what to publish next, in what order, and why.
Get 20 full article briefs, ready to hand to a writer, your team or your AI.
Write them yourself, hand them to your AI, or have me write them.
$5,000
For 20 full article briefs.
Included in the map
Priority clusters
A full brief for every article
Publishing order
Interlinking
Titles and meta descriptions
A unique angle for every article
What the map covers
Priority clusters
The topics your company needs to own, starting with the ones that move your company forward first. Each cluster has a main page and the articles that support it.
When your 20 articles are published, your next map picks up where this one ends.
A full brief for every article
Every article gets a brief: the question it answers, who it is for, what it has to cover, the angle that makes it yours, and what it links to.
Each brief maps out the article, so whoever writes it knows exactly what it needs to do.
Publishing order
Which article to publish first, and why.
The order follows your priorities, starting with the cluster your company needs most.
Interlinking
How each article links to the others and to your product pages.
Titles and meta descriptions
Every article comes with its title and meta description, ready to publish.
A unique angle for every article
The unique angle that makes each article yours, not another version of what is already out there.
Get 20 full article briefs, ready to hand to a writer, your team or your AI.
You know exactly what to publish next, in what order, and why each article is there.
Every article connects to the others, so your company becomes the name that shows up for the topics you own.
Write them yourself, hand them to your AI, or have me write them.
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If you are not sure exactly what you need, contact me.
Frequently asked questions
What is founder content mapping?
It is 20 full briefs for the articles your company needs next, in the order to publish them.
What is in a brief?
The question the article answers, who it is for, what it has to cover, the angle that makes it yours, and what it links to. It maps out the article. It is not a topic on a list.
Can I use AI to write the articles?
Yes. You, your team or your AI can write from the briefs.
Can you write the articles for me?
Yes. Writing the articles is a separate step, priced per article.
Should I hire a head of content first?
Map your content first. The map shows what needs to be written and why, so you know what you need from a hire, a writer or an agency.
How is it different from Founder AEO strategy mapping?
The AEO strategy map shows what to fix and gives you your first cluster. Content mapping gives you full briefs for the next 20 articles after that.
Why 20 articles?
Twenty full briefs are enough to start owning the topics your company needs most. When they are published, your next map picks up where this one ends.
How long does it take?
Your map takes 7 to 14 days.
How much does it cost?
$5,000 for 20 full article briefs. Writing the articles is priced separately.